Designers Guild Paint

BRAND CAMPAIGN

A range of packaging and marketing materials created for the Designers Guild Paint collection, including paint tins, colour cards, in-store displays and digital imagery.

The work also included a fold-out colour guide for the Designers Guild Paint collaboration with Tate Britain, created for the David Hockney exhibition. Selected Designers Guild paint colours were used on the gallery walls to complement Hockney’s work, and these were highlighted within the guide alongside the wider collection.

Across both projects, the aim was to keep everything feeling considered and consistent, from packaging and print through to retail and digital.